{"title":"New Products","description":"\u003cp\u003eHere you'll find our newest coffees and freshest merch drops all in one place. From single origins to accessories to high quality apparel, we've got you covered. Checkout our latest and greatest below!\u003c\/p\u003e","products":[{"product_id":"vita-embroidered-sunset-hat","title":"Vita Sunset Hat","description":"\u003cp\u003eFly the Vita sunset colors with pride in our standard snapback. High-quality embroidery, stitching, and panelling make this a durable addition to your collection. Order yours today!\u003cbr\u003e\u003cbr\u003e- Snapback clasp.\u003cbr\u003e- Color blocked underbill. \u003cbr\u003e- Embroidered Vita logo. \u003c\/p\u003e","brand":"Caffe Vita Coffee Roasting Co.","offers":[{"title":"Default Title","offer_id":42583383998694,"sku":"MV-CAP-SUN-BLK","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2097\/8611\/files\/EComm4SunsetFront.png?v=1774452024"},{"product_id":"vita-sunset-t-shirt","title":"Vita Sunset T-Shirt","description":"\u003cp\u003eRep your favorite roaster with our latest Vita-branded tee. Sporting our sunset logo, this t-shirt was built for e\u003cspan\u003enduring comfort in a regular fit. With double needle hems for durability and minimal shrinkage, it's a timeless choice for comfort and style. Order yours today! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e- 100% combed cotton. \u003cbr\u003e- Regular fit. \u003cbr\u003e- Mid weight, 5.3oz. \u003cbr\u003e- Neck ribbing.\u003cbr\u003e- Double needle hems.\u003c\/span\u003e\u003c\/p\u003e","brand":"Caffe Vita Coffee Roasting Co.","offers":[{"title":"Small","offer_id":47465667690726,"sku":"MV-TSHRT-SUNSET-S","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":47465667723494,"sku":"MV-TSHRT-SUNSET-M","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":47465667756262,"sku":"MV-TSHRT-SUNSET-L","price":35.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47465667789030,"sku":"MV-TSHRT-SUNSET-XL","price":35.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":47465667821798,"sku":"MV-TSHRT-SUNSET-XXL","price":35.0,"currency_code":"USD","in_stock":true},{"title":"XXXL","offer_id":47465667854566,"sku":"MV-TSHRT-SUNSET-XXXL","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2097\/8611\/files\/EComm2SunsetTeeFront_df28bda5-846d-4011-a5e2-24cca6b2ff36.png?v=1774451204"},{"product_id":"cosmos-t-shirt","title":"Cosmos T-Shirt","description":"\u003cp\u003ePrepare for blastoff with our stellar new Cosmos tee! On the front chest is a subtle Vita logo while the entire back dazzles with a cosmic coffee design. This was built to stand the test of time with pre-shrunk fabric and reinforced stitching. Connect the dots yourself and order while limited supplies last!\u003cbr\u003e\u003cbr\u003e- 100% combed cotton.\u003cbr\u003e- Shoulder-to-shoulder taper. \u003cbr\u003e- Heavyweight, 6.5oz. \u003cbr\u003e- Regular fit. \u003cbr\u003e- Pre-shrunk.\u003c\/p\u003e","brand":"Caffe Vita Coffee Roasting Co.","offers":[{"title":"Small","offer_id":47465663037670,"sku":"MV-TSHRT-CSMS-S","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":47465663070438,"sku":"MV-TSHRT-CSMS-M","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":47465663103206,"sku":"MV-TSHRT-CSMS-L","price":35.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47465663135974,"sku":"MV-TSHRT-CSMS-XL","price":35.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":47465663168742,"sku":"MV-TSHRT-CSMS-XXL","price":35.0,"currency_code":"USD","in_stock":true},{"title":"XXXL","offer_id":47465663201510,"sku":"MV-TSHRT-CSMS-XXXL","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2097\/8611\/files\/EComm7CosmosBack.png?v=1774451056"},{"product_id":"vitalogy-trucker","title":"Gray Vitalogy Trucker","description":"\u003cp\u003eOur wildly popular Vitalogy series gets an update with our new trucker hat. This makeover adds the touch of gray that defines Seattle and its icons. Rep the Emerald City right with the newest Vitalogy item today!\u003cbr\u003e\u003cbr\u003e- Taller, high-crown profile. \u003cbr\u003e- Terrycloth headband.\u003cbr\u003e- Mesh back for max airflow. \u003cbr\u003e- One size fits all.\u003cbr\u003e- Premium, non-toxic foam panel. \u003c\/p\u003e","brand":"Caffe Vita Coffee Roasting Co.","offers":[{"title":"Default Title","offer_id":47465671885030,"sku":"MV-CAP-DSVITALOGY2","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2097\/8611\/files\/ECommVitalogyFront_0a7dea3e-26a8-4ef4-ac9d-13966db3c248.png?v=1774450914"},{"product_id":"vita-camo-hat","title":"Vita Camo Hat","description":"\u003cp\u003eCalling all adventurers! Prepare for your summer outside with our stylish new camo hat. Featuring a custom Caffe Vita logo on the front panel, this design pops from the rest of our merchandise. That means these are gonna go fast. Grab yours today!\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e- Adjustable clasp back.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- One size fits all.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- 100% cotton twill.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Recycled bill.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Matching underbill.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Caffe Vita Coffee Roasting Co.","offers":[{"title":"Default Title","offer_id":47465672868070,"sku":"MV-CAP-CAMO2","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2097\/8611\/files\/EComm8CamoHatFront_ab4c2e75-4fbc-48ce-b2de-4ba46c44bb6b.png?v=1774450813"},{"product_id":"vita-tote-bag","title":"Vita Tote Bag","description":"\u003cp\u003eCatch the attention of admiring eyes with our brand-new tote bag! Featuring an original topographic design, you'll be the envy of all who gaze upon it. The thick canvas paneling and external pocket make this item remarkably sturdy and functional. Perfect for picnics or everyday errands. Order yours now!\u003cbr\u003e\u003cbr\u003e- Heavyweight cotton canvas.\u003cbr\u003e- \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e19\" W x 12\" H x 4\" D body.\u003cbr\u003e- 1.5\" wide x 24\" long handles. \u003c\/span\u003e\u003c\/p\u003e","brand":"Caffe Vita Coffee Roasting Co.","offers":[{"title":"Default Title","offer_id":47465674408166,"sku":"MV-TOTE","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2097\/8611\/files\/New_PDP_template_be95f3dd-7b6a-48b0-b2af-20ca7219cb78.png?v=1774388922"},{"product_id":"vita-sunset-tumbler","title":"Vita Sunset Tumbler","description":"\u003cp\u003eTackle any morning by taking our delicious coffee with you in our new Vita Sunset Tumbler. Featuring a seamless silhouette and wraparound sunset design, this tumbler doesn't sacrifice performance for style. Maintain temperature for up to 10 hours with the ceramic interior coating and drink from any direction using the 360 sip lid. Order yours today!\u003cbr\u003e\u003cbr\u003e- 16oz\u003cbr\u003e- Dishwasher safe\u003cbr\u003e- Hand-wash recommend \u003c\/p\u003e","brand":"Caffe Vita Coffee Roasting Co.","offers":[{"title":"Default Title","offer_id":47518567399654,"sku":"MV-TMBLR-BLK-16-2","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2097\/8611\/files\/VCCT_Front_EComm.png?v=1775591636"},{"product_id":"bumper-stickers","title":"Bumper Stickers","description":"\u003cp class=\"MsoNormal\"\u003ePull up to the bumper, baby! You don’t need a long black limousine to look good with one, or all, of our new bumper stickers. Fresh off the printers, these are a great way to make sure everyone in traffic knows that you’re highly caffeinated and serious about coffee. Vita means life and if coffee is yours, why not let everyone know? Order today!\u003c\/p\u003e","brand":"Caffe Vita Coffee Roasting Co.","offers":[{"title":"I'd Rather Sticker","offer_id":47691777147110,"sku":"MV-STICKR-OATADO","price":5.0,"currency_code":"USD","in_stock":true},{"title":"I Brake Sticker","offer_id":47691777179878,"sku":"MV-STICKR-BRAKE","price":5.0,"currency_code":"USD","in_stock":true},{"title":"Don't Honk Sticker","offer_id":47691777212646,"sku":"MV-STICKR-HONK","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2097\/8611\/files\/27_baea9827-f786-4b3e-ae0d-b437b9135c5c.png?v=1779130922"},{"product_id":"strange-magic-tanzania-umalila-mountain","title":"Strange Magic: Tanzania Umalila Mountain","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan lang=\"EN-US\" class=\"TextRun SCXW62536474 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003eSail softly through every sip of our newest single origin\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003e:\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003e Strange Magic from Tanzania. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003eC\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003eomforting notes of classic and simple desserts\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003e round out the flavor profile with \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003ethe tanginess of stone fruit \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003edriving the coffee \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003eat its core. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003eStrange Magic is a certified treat featuring:\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW62536474 BCX0\"\u003e\u003cspan class=\"SCXW62536474 BCX0\"\u003e \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" class=\"TextRun SCXW62536474 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003e- Tasting notes of pluot, vanilla, and meringue. \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW62536474 BCX0\"\u003e\u003cspan class=\"SCXW62536474 BCX0\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" class=\"TextRun SCXW62536474 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003e- Light roast level.\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" class=\"TextRun SCXW62536474 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003e- Recommended for espresso and pour-over. \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW62536474 BCX0\"\u003e\u003cspan class=\"SCXW62536474 BCX0\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" class=\"TextRun SCXW62536474 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003e- Multiple Bourbon \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003evarietals\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003e. \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW62536474 BCX0\"\u003e\u003cspan class=\"SCXW62536474 BCX0\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" class=\"TextRun SCXW62536474 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003e- Washed \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003eprocessed\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003e. \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW62536474 BCX0\"\u003e\u003cspan class=\"SCXW62536474 BCX0\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" class=\"TextRun SCXW62536474 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003e- Grown at \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003e1759 meters\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003e above sea level. \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW62536474 BCX0\"\u003e\u003cspan class=\"SCXW62536474 BCX0\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" class=\"TextRun SCXW62536474 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003eStrange Magic was grown in the southern \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003eMbeya Region,\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003e which is home to the \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003eUmalila\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003e Mountain Range\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003e \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003ethat \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003eprovides\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003e the ideal elevation \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003erequired\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003e \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003efor such a \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003ehigh-quality\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003e coffee.\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003e \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003eSix villages joined together in 2021 \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003eto form a cooperative system for processing the coffee cherries \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003eresulting in a higher yield without sacrificing exceptional taste. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003eJust like a sweet dream, Strange Magic \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003ewon’t\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW62536474 BCX0\"\u003e last for long so order while supplies last!\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003eTo learn more about this coffee and its origin, \u003ca href=\"https:\/\/valsure.cloud\/blogs\/vita-blog\/strange-magic-tanzania-umalila-mountain\" target=\"_blank\" rel=\"noopener\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003eclick here.\u003c\/span\u003e\u003c\/a\u003e\u003cspan class=\"EOP SCXW129033579 BCX0\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Caffe Vita Coffee Roasting Co.","offers":[{"title":"12oz \/ Whole Bean","offer_id":48035420274918,"sku":"C2SMAGIC","price":26.0,"currency_code":"USD","in_stock":true},{"title":"12oz \/ Espresso","offer_id":48035420307686,"sku":"C2SMAGIC-E","price":26.0,"currency_code":"USD","in_stock":true},{"title":"12oz \/ Fine (Aeropress)","offer_id":48035420340454,"sku":"C2SMAGIC-FA","price":26.0,"currency_code":"USD","in_stock":true},{"title":"12oz \/ Pour Over (Kalita \/ V60)","offer_id":48035420373222,"sku":"C2SMAGIC-PO","price":26.0,"currency_code":"USD","in_stock":true},{"title":"12oz \/ Medium (Drip \/ Chemex)","offer_id":48035420405990,"sku":"C2SMAGIC-D","price":26.0,"currency_code":"USD","in_stock":true},{"title":"12oz \/ Coarse (French Press \/ Cold Brew)","offer_id":48035420438758,"sku":"C2SMAGIC-C","price":26.0,"currency_code":"USD","in_stock":true},{"title":"5lb \/ Whole Bean","offer_id":48035420471526,"sku":"C5SMAGIC","price":135.0,"currency_code":"USD","in_stock":true},{"title":"5lb \/ Espresso","offer_id":48035420504294,"sku":"C5SMAGIC-E","price":135.0,"currency_code":"USD","in_stock":true},{"title":"5lb \/ Fine (Aeropress)","offer_id":48035420537062,"sku":"C5SMAGIC-FA","price":135.0,"currency_code":"USD","in_stock":true},{"title":"5lb \/ Pour Over (Kalita \/ V60)","offer_id":48035420569830,"sku":"C5SMAGIC-PO","price":135.0,"currency_code":"USD","in_stock":true},{"title":"5lb \/ Medium (Drip \/ Chemex)","offer_id":48035420602598,"sku":"C5SMAGIC-D","price":135.0,"currency_code":"USD","in_stock":true},{"title":"5lb \/ Coarse (French Press \/ Cold Brew)","offer_id":48035420635366,"sku":"C5SMAGIC-C","price":135.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2097\/8611\/files\/StrangeMagic_E_12oz.png?v=1787678049"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2097\/8611\/collections\/Collection_Banner_7e60c8fc-a626-43ea-acdb-5791a31d1382.jpg?v=1745445052","url":"https:\/\/valsure.cloud\/collections\/new-products.oembed","provider":"Caffe Vita Coffee Roasting Co.","version":"1.0","type":"link"}